The Business of Youth Sports

Youth sports today are more than just games, they’re a billion-dollar industry.

The Business of Youth Sports gives parents the playbook to navigate this evolving landscape with clarity, professionalism, and strategy.

Learn how to identify genuine opportunities, avoid pay-to-play traps, and position your athlete for real development and exposure — without burnout or wasted resources.

Through this section, you’ll discover how to:

• Evaluate AAU and club programs for reputation, coaching quality, and college placement success

• Understand the true value of showcases, tournaments, and training programs

• Select credible trainers who align with your athlete’s goals

• Manage costs and commitments strategically to prevent financial or emotional burnout

• Build meaningful professional relationships with coaches, directors, and other parents

• Master the “politics” of youth sports without compromising integrity

 “Your athlete’s reputation grows both on the court and in the community.”

This course helps families turn the youth sports system into a structured, strategic opportunity — not a chaotic expense.
Parents will walk away confident, informed, and respected by the networks that matter most.